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We pride ourselves in being shade specialists and innovators in the industry. The Midtown blog is the best place for useful tips and interesting facts about the importance of having the right shade for your space.
How to keep your patio umbrella safe in high winds?
5 Easy Steps to Protecting Your Patio Umbrella in High Winds Having a patio umbrella is a great way to enjoy the sunny days comfortably. But what about the rain and storms? Despite withstanding bad...
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How Does UV Light Impact Your Umbrella?
How Does UV Light Impact Your Umbrella? Your umbrella is not just meant to be taken out during rain and storms; it can also protect you on sunny days. After all, it is the essential function of an ...
Learn how to pitch a beach umbrella all by yourself
How to Pitch a Beach Umbrella the Right Way? Sitting by the seashore under a beautiful umbrella with summer drinks is dreamy. What is not is that umbrella going crazy because of a strong wind. You ...
At What Wind Speed Should You Close Your Patio Umbrella?
What Wind Speed Should You Close Your Patio Umbrella? To make the most of your outdoor patio umbrella, you need to consider all factors, like fabric, color, construction, etc. There is, however, an...
Which Patio Umbrella Fabric is Right For You?
Outdoor Umbrellas and Their Fabrics: Here's All You Need to Know! Buying the perfect outdoor umbrella for your patio can be daunting, especially when the market is loaded with tons of options. Be i...
Buying Guide: Tilt Umbrellas VS Market Umbrellas
The Ultimate Patio Umbrellas Buyer’s Guide for Market Umbrellas and Tilt Umbrellas Did you know that Americans buy more than 33 million umbrellas every year? If you're someone looking to buy an umb...
What Are the Best Colors and Fabrics for UV Protection
One of the most important functions of a patio umbrella is UV protection. Many people enjoy spending their leisure time out in the sun, but it does come with its fair share of consequences. However...